Ross Smith brings to our board a global perspective on branding specific to the Balhousie Care brand. He is a seasoned main board Director and has a track record of building the brands of companies in the UK, Australia, New Zealand and North America.

His knowledge and understanding of Sales and Marketing, gained through twenty years in the automotive sector (where he worked with Nissan and Ford at board level) is also an asset to Balhousie Care as we seek to balance our core desire to provide excellence of care with having optimum occupancy levels.

Ross consults to SME's and publicly quoted companies in the UK, Australia and North America including ASX and NASDAQ listed organisations. He is invited regularly to speak at International conferences and often headlines with many of the world's most in demand presenters. His commercial experience adds substantial and valuable depth and understanding to the internal and external brand communication opportunities of Balhousie Care Group.

Ross was particularly attracted to advising the board of Balhousie Care Group as he had personally experienced the challenges of having to choose a care home on three occasions for his mother, father and also his partner. This experience provided him with an acute understanding of the emotions and often confusion that can accompany making a decision about providing residential care for a loved one. As such, he is very sensitive to and concerned about the variances that exist between one care home culture and another, leading to the challenging decisions facing families in choosing the right home.

He has consistently said that a Balhousie Care home is the kind of care home he would have been delighted to find in England but couldn't.

Ross is based in Bali, Indonesia from where he is an avid "Internet Worker" or commutes between Bali, Australia and the UK regularly to work with clients.